OpenAI began showing ads to logged-in Free and Go tier ChatGPT users across 31 European markets on August 24 - the 27 EU member states plus Norway, Iceland, Liechtenstein and Switzerland - its largest geographic ads rollout to date. Paid ChatGPT plans stay ad-free, and under GDPR consent rules the ads are targeted only on the current conversation topic, approximate location, device type, time of day and language rather than broader behavioral profiling.
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