Sector Brief

Smartphones

Companies that design and sell branded smartphones. The first members are the top four in IDC's final Q2 2026 shipment table: Samsung, Apple, Xiaomi, and OPPO.

State of the Industry

Updated 2026-09-30

04 Companies

Apple Inc.

Public

Apple Inc. designs and sells iPhone and its other devices and services. The company dates its founding to April 1, 1976, is incorporated in California, and lists common stock on Nasdaq as AAPL. Principal executive offices are One Apple Park Way, Cupertino, California. John Ternus became chief executive officer on September 1, 2026, and Tim Cook became executive chairman. For the fiscal quarter ended June 27, 2026, Apple reported $109.4 billion of net sales, of which the statement shows $54,252 million from iPhone.

April 1, 1976 ยท ๐Ÿ‡บ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡ช๐Ÿ‡ฉ๐Ÿ‡…๐Ÿ‡ธ๐Ÿ‡น๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ช๐Ÿ‡ธ One Apple Park Way, Cupertino, California

OPPO

Private

OPPO sells branded smartphones, including the Find and Reno lines. Its about page says the business was established in 2004, reaches over 90 countries, and has over 40,000 employees. A 2024 UK product-security statement names Guangdong OPPO Mobile Telecommunications Corp., Ltd. and gives a Dongguan manufacturer address. No chief executive and no revenue figure were on the official pages opened for this profile. IDC counted 28.9 million branded shipments in the second quarter of 2026.

2004 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ No. 18 Haibin Road, Wusha Village, Chang'an Town, Dongguan, Guangdong

Samsung Electronics

Public

Samsung Electronics designs and sells phones in its DX Division and also runs the much larger semiconductor business in its DS Division. It was established on January 13, 1969, lists in Korea, and keeps its fiscal year on the calendar. Headquarters are in Suwon. Young-Hyun Jun and Tae-Moon Roh are the CEOs of the DS and DX divisions. In the quarter ended June 30, 2026, consolidated revenue was KRW 171.5 trillion. MX and Networks, reported together, had KRW 33.2 trillion of revenue and an operating loss of KRW 0.7 trillion.

January 13, 1969 ยท ๐Ÿ‡ธ๐Ÿ‡ด๐Ÿ‡บ๐Ÿ‡น๐Ÿ‡ญ๐Ÿ‡…๐Ÿ‡ฐ๐Ÿ‡ด๐Ÿ‡ท๐Ÿ‡ช๐Ÿ‡ฆ 129, Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea

Xiaomi Corporation

Public

Xiaomi Corporation is the Cayman-incorporated group, formerly Top Elite Limited, formed on January 5, 2010, with its mainland China head office at Xiaomi Campus in Haidian, Beijing. Hong Kong stock codes are 1810 and 81810, listed on July 9, 2018. The interim report prints the company website as www.mi.com. Lei Jun is Chairman of the Board. The report identifies the chief executive officer as the chief operating decision maker and does not give that person's name. Xiaomi EV, Inc., a direct wholly-owned subsidiary incorporated on August 5, 2021, is profiled separately. First-half 2026 revenue was RMB 208.1 billion, including RMB 86.4 billion from smartphones.

January 5, 2010 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ Xiaomi Campus, Anningzhuang Road, Haidian District, Beijing