Sector Brief

Smartphones

Companies that design and sell branded smartphones. The first members are the top four in IDC's final Q2 2026 shipment table: Samsung, Apple, Xiaomi, and OPPO.

State of the Industry

Updated 2026-10-06

09 Companies

Apple Inc. logo

Apple Inc.

Public

Apple Inc. designs and sells iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro and services. It dates its founding to April 1, 1976, is incorporated in California, and lists common stock on Nasdaq as AAPL. Principal executive offices are One Apple Park Way, Cupertino, California. John Ternus became chief executive officer on September 1, 2026, and Tim Cook is executive chairman. For the fiscal quarter ended June 27, 2026, Apple reported $109.4 billion of net sales, of which the statement shows $54,252 million from iPhone. On September 9, 2026 it unveiled iPhone Duo, its first foldable iPhone, with U.S. pre-orders from October 16 and availability from October 23 at a starting price of $1,999. iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 became available on September 18, 2026. On October 2 it said macOS Full Disk Access will require more explicit user action; it did not name a ship date.

April 1, 1976 ยท ๐Ÿ‡บ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡ช๐Ÿ‡ฉ๐Ÿ‡…๐Ÿ‡ธ๐Ÿ‡น๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡ช๐Ÿ‡ธ One Apple Park Way, Cupertino, California

Huawei Investment & Holding Co., Ltd. logo

Huawei Investment & Holding Co., Ltd.

Private

Huawei Investment & Holding designs and sells smartphones inside a larger ICT and devices group. The 2025 annual report gives consolidated revenue of CNY 880,941 million for the year ended December 31, 2025. Consumer-segment revenue was CNY 344,473 million. On October 1, 2026 Huawei launched the Mate 90 series in China from 5,999 yuan on HarmonyOS 7. Official pages list Kirin 9030 on the base model, Kirin 9035 on the Pro, Kirin 9050-series on the Pro Max, and Kirin 9050 Pro on the RS Ultimate Design. The Mate XT 2 trifold remains listed from 19,999 yuan after the September 7 launch. Reuters, citing IDC, said Huawei China smartphone shipments rose 13 percent year over year in January-August 2026 while the China market fell 7 percent. The April 2026 fact sheet still lists 213,000 employees, private employee ownership, Huawei Base in Shenzhen, and founding in 1987. No chief executive title is stored.

1987 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ Building 1, Zone B, Huawei Base, Bantian, Longgang District, Shenzhen, China

OPPO logo

OPPO

Private

OPPO sells branded smartphones, including the Find and Reno lines. Its about page says the business was established in 2004, reaches over 90 countries, and has over 40,000 employees. A 2024 UK product-security statement names Guangdong OPPO Mobile Telecommunications Corp., Ltd. and gives a Dongguan manufacturer address. No chief executive and no revenue figure were on the official pages opened for this profile. IDC counted 28.9 million branded shipments in the second quarter of 2026.

2004 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ No. 18 Haibin Road, Wusha Village, Chang'an Town, Dongguan, Guangdong

Samsung Electronics logo

Samsung Electronics

Public

Samsung Electronics designs and sells phones in its DX Division and also runs the much larger semiconductor business in its DS Division. It was established on January 13, 1969, lists in Korea, and keeps its fiscal year on the calendar. Headquarters are in Suwon. Young-Hyun Jun and Tae-Moon Roh are the CEOs of the DS and DX divisions. In the quarter ended June 30, 2026, consolidated revenue was KRW 171.5 trillion. MX and Networks, reported together, had KRW 33.2 trillion of revenue and an operating loss of KRW 0.7 trillion.

January 13, 1969 ยท ๐Ÿ‡ธ๐Ÿ‡ด๐Ÿ‡บ๐Ÿ‡น๐Ÿ‡ญ๐Ÿ‡…๐Ÿ‡ฐ๐Ÿ‡ด๐Ÿ‡ท๐Ÿ‡ช๐Ÿ‡ฆ 129, Samsung-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea

Shenzhen Transsion Holdings Co., Ltd. logo

Shenzhen Transsion Holdings Co., Ltd.

Public

Shenzhen Transsion Holdings designs, makes, and sells phones under TECNO, itel, and Infinix, mainly in Africa, South Asia, Southeast Asia, the Middle East, and Latin America. The 2025 annual report says the joint-stock company was registered in Shenzhen on November 8, 2017, is headquartered in Shenzhen, and listed on the Shanghai Stock Exchange on September 30, 2019, stock code 688036. A draft HKEX application proof says the predecessor, Transsion Limited, was established on August 21, 2013. Consolidated operating revenue in 2025 was RMB 65,591,236,007.16. The company, citing IDC, says its 2025 smartphone share was 7.9 percent and sixth, while its broader phone share was 12.3 percent and third.

2013 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ T33 Full Time Center, Number 8 Xianyuan Rd, Xili Sub-district, Nanshan District, Shenzhen, China

vivo logo

vivo

Private

vivo designs and sells branded smartphones. Its 2025 sustainability report is issued by vivo Holdings Limited, and that report calls vivo Mobile Communication Co., Ltd. the China operating company. The report's timeline says the company was founded in 1995 and that vivo unveiled its iQOO sub-brand in 2019. Shen Wei signs the report as founder and CEO. The global English culture page says vivo is headquartered in Dongguan, China. IDC's final Q2 2026 shipment table places vivo fifth, at 21.2 million units and 7.7 percent share. The report does not state a revenue total.

1995 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ Dongguan, China

Xiaomi Corporation logo

Xiaomi Corporation

Public

Xiaomi Corporation is the Cayman-incorporated group, formerly Top Elite Limited, formed on January 5, 2010, with its mainland China head office at Xiaomi Campus in Haidian, Beijing. Hong Kong stock codes are 1810 and 81810, listed on July 9, 2018. The interim report prints the company website as www.mi.com. Lei Jun is Chairman of the Board. The report identifies the chief executive officer as the chief operating decision maker and does not give that person's name. Xiaomi EV, Inc., a direct wholly-owned subsidiary incorporated on August 5, 2021, is profiled separately. First-half 2026 revenue was RMB 208.1 billion, including RMB 86.4 billion from smartphones.

January 5, 2010 ยท ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฆ Xiaomi Campus, Anningzhuang Road, Haidian District, Beijing

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