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OPPO

PrivateFounded 2004🇨🇳No. 18 Haibin Road, Wusha Village, Chang'an Town, Dongguan, Guangdong

OPPO sells branded smartphones, including the Find and Reno lines, and has set a global Find X10 Series launch for 21 October 2026 in Mallorca.

Latest update Oct 20, 2026

01

Overview

Its about page says the business was established in 2004 and reaches over 90 countries and regions. A 2024 UK product-security statement names Guangdong OPPO Mobile Telecommunications Corp., Ltd. and gives a Dongguan manufacturer address. No chief executive and no revenue figure were on the official pages opened for this profile. The earlier about-page employee line of over 40,000 was not restated in the about text retrieved on 20 October 2026. IDC's preliminary worldwide table dated 14 October 2026 lists 25.6 million OPPO shipments, 10.0 percent share, down 34.5 percent. That release says the company line is the parent of brands owned and operated as subsidiaries, and it does not name OnePlus or realme. HYPRcurrent's table of IDC's China preliminary figures says the China OPPO row includes OnePlus and realme, at 15.5 percent share with shipments down 17.6 percent. A separate Omdia worldwide estimate, as reported by TelecomLead, groups OPPO with realme and OnePlus at 9 percent share and is not IDC's 25.6 million row.

idc.comUpdated Oct 20, 2026

Analysis · 1 min read · Sep 30, 2026The long view on OPPO: strategy, technology and what to watch

02

What's next1

    Window ended, awaiting update · 1

    1. 21 Oct 2026

      Reveal Find X10 Series specifications, pricing and availability

    03

    Latest news2

    1. IDC says Q3 phone shipments fell 22% to 255.3 million

      IDC's preliminary worldwide tracker, datelined Oct. 14 and posted Oct. 15, puts Q3 2026 smartphone shipments at 255.3 million units, down 22.0% from 327.3 million, which IDC calls the steepest year-over-year drop of any quarter. Samsung shipped 57.8 million (22.6%, down 5.8%) and Apple 57.3 million (22.4%, down 4.0%), while Xiaomi, OPPO and vivo shipped 30.7 million, 25.6 million and 19.1 million, down 29.2%, 34.5% and 31.5%. The table is preliminary branded shipments, and IDC says memory costs are up about 350% from a year earlier, with any recovery pushed to 2028 at the earliest.

      www.idc.com www.telecoms.com + Samsung Electronics+ Apple Inc.+ Xiaomi Corporation+ vivo

    2. IDC says China phone shipments fell 15.4% as Huawei grew

      IDC lists preliminary China smartphone shipments of 57.9 million in Q3 2026, down 15.4%, and says Huawei grew 17.3%. TelecomLead and HYPRcurrent, citing that preliminary IDC table, put Huawei's share at 21.1%, up from 15.2%, and Apple second at 17.8% with China shipments down 4.3%. OPPO, vivo and Xiaomi were at 15.5%, 15.3% and 13.8%, with shipments down 17.6%, 24.9% and 20.4%. OPPO's China figure includes OnePlus and realme, and vivo's includes iQOO.

      www.idc.com telecomlead.com www.hyprcurrent.com + Huawei Investment & Holding Co., Ltd.+ Apple Inc.+ vivo+ Xiaomi Corporation

    04

    Products4

    05

    Key metrics

    Employees
    Over 40,000 OPPO employees
    Est. annual revenue
    Undisclosed

    06

    Operations & revenue

    Operating status

    Operating

    IDC's preliminary Q3 2026 worldwide table puts OPPO shipments at 25.6 million, 10.0% share, down 34.5%. The 14 October 2026 release says the company is the parent of brands owned and operated as subsidiaries and does not name OnePlus or realme. HYPRcurrent's caption of IDC's China preliminary table says that China OPPO row includes OnePlus and realme, at 15.5% share with shipments down 17.6%. TelecomLead reports a separate Omdia worldwide estimate that groups OPPO with realme and OnePlus at 9% share, which is not the IDC row.

    07

    Timeline3

    1. 2026

      1. ColorOS 17 unveiled

        On 13 October 2026 OPPO unveiled ColorOS 17. It debuts on the Find X10 Series, and other OPPO devices are to receive it progressively. The release does not give a device-by-device rollout calendar.

      2. Find X10 Series set for 21 October global launch

        On 8 October 2026 OPPO said the Find X10 Series will debut globally on 21 October in Mallorca. Find X10 is described with a dual 200MP camera system and MediaTek Dimensity 9600M. Find X10 Pro Max is described with a triple 200MP system and the 2nm Dimensity 9600 Pro. Both are described with an 8,000mAh silicon-carbon battery and ColorOS 17. Full specifications, pricing and availability were reserved for the launch. Pete Lau is quoted as SVP and Chief Product Officer, not as chief executive.

      3. IDC preliminary Q3 shipments: 25.6 million

        IDC's preliminary worldwide table puts OPPO at 25.6 million smartphones in Q3 2026, 10.0% share, down 34.5% from 39.1 million. TelecomLead, citing IDC's preliminary China table, puts the China OPPO group at 15.5% share, with shipments down 17.6%, and says that China figure includes OnePlus and realme.

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