Apple Inc. logo

Apple Inc.

PublicFounded April 1, 1976🇺🇸One Apple Park Way, Cupertino, CaliforniaCEO John Ternus, chief executive officer effective September 1, 2026; Tim Cook, executive chairman

Apple Inc. designs and sells iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro and services. It dates its founding to April 1, 1976, is incorporated in California, and lists common stock on Nasdaq as AAPL.

Latest update Nov 14, 2026

01

Overview

Principal executive offices are One Apple Park Way, Cupertino, California. John Ternus became chief executive officer on September 1, 2026, and Tim Cook is executive chairman. For the fiscal quarter ended June 27, 2026, Apple reported $109.4 billion of net sales, of which the statement shows $54,252 million from iPhone. On Oct. 23, 2026 Apple said iPhone Duo debuted at Apple Store locations worldwide and that customers can shop for it on apple.com. On October 22, 2026 the U.S. shop listed unlocked 256 GB models at $1,999. The China shop listed 256 GB at RMB 15,999 and the India shop listed 256 GB at INR 299,900. On October 21 Apple said stores will have limited walk-in units, with mainland China and India limited to online-order pickup. The Oct. 31 China newsroom post gives no calendar day for the December iOS 27.3 public release and says Siri and the device language both must be set to English and Simplified Chinese. On Nov. 2, 2026 Apple reported fiscal fourth-quarter net sales of $114.5 billion for the quarter ended Sept. 26, 2026. The statement shows $114,477 million of net sales, net income of $30,711 million, and diluted EPS of $2.10. Gross margin was 47.9 percent, including about 1 percentage point from tariff refunds. On the Nov. 2, 2026 earnings call, CFO Kevan Parekh said December-quarter total company revenue is expected to grow 7% to 10% year over year and gross margin is expected to be 45% to 46%, primarily from higher memory costs and some costs related to the ramp of Siri AI. That margin range is separate from the September quarter's about-1-point tariff-refund benefit. Exhibit 99.1 to the Nov. 2 Form 8-K does not state the December-quarter guide. Xinhua, citing Alibaba on Oct. 31, names Qwen rather than a numbered model for Siri, Writing Tools, and Visual Intelligence. Apple's Nov. 3 support page does not define harmful content, does not say whether links created before version 27.3 are checked, and gives no public-release date.

investing.comUpdated Nov 6, 2026

Analysis · 1 min read · Sep 30, 2026The long view on Apple Inc.: strategy, technology and what to watch

02

What's next1

20272028

Open iPhone Duo pre-orders

On time

Begin iPhone Duo availability

On time

Introduce additional macOS Full Disk Access controls

No date yet

Target windowEarlier targetDone on timeDone lateWindow endedNo date yet
  1. No date yet

    Introduce additional macOS Full Disk Access controls

    TargetUnannounced

03

Latest news30

  1. Apple TV 4K reaches its November 13 sale date

    Apple's Oct. 13, 2026 release set U.S. store availability of Apple TV 4K (4th generation) for Nov. 13 at $299, or $49.83 a month for six months, and the product page now lists that price with an A19 chip, Siri AI, and three far-field microphones. Apple's support page, published Nov. 12, says Siri AI is a beta on tvOS 27.2.1 for Apple TV 4K (2nd generation and later) when a paired device uses Siri AI, both languages are English, and the Apple Account is in an eligible region. The product page says Siri AI is available in English and that usage limits may apply.

    www.apple.com www.apple.com support.apple.com

  2. Apple opens Siri AI app intents to developers

    On Nov. 3, 2026 Apple opened a developer preview that lets any app connect to Siri AI through App Intents in the iOS, iPadOS, macOS, and visionOS 27.3 betas. Apple said customers will see it in a few months and that App Store submission opens in the spring. Siri AI remains unavailable in the EU on iOS, iPadOS, and watchOS, and it is still absent from the China Apple Intelligence developer beta.

    developer.apple.com

  3. Apple will check public iCloud links in version 27.3

    Apple's support page dated Nov. 3 says that, starting in version 27.3 of iOS, iPadOS, macOS, and visionOS, iCloud items shared with Anyone with the Link will be accessible to Apple and checked for harmful content. Those items are no longer end-to-end encrypted, even when Advanced Data Protection is on. Apple does not define harmful content and does not say whether links created before 27.3 are included.

    support.apple.com

  4. Apple opens a China Apple Intelligence developer beta

    MacRumors and 9to5Mac reported on Nov. 3 that iOS 27.3 beta 1 lets developers in China turn on a first set of Apple Intelligence features. Both say Siri AI is not in this beta. MacRumors says some Siri requests can be relayed to Alibaba's Qwen, and Apple's Oct. 31 China newsroom dates the public release to iOS 27.3 in December.

    www.macrumors.com 9to5mac.com www.apple.com.cn + Qwen

  5. Apple reports fiscal Q4 revenue of $114.5 billion

    Apple said fiscal fourth-quarter net sales were $114.5 billion, up 12 percent, for the quarter ended Sept. 26, 2026. The financial statement shows $114,477 million of net sales, diluted earnings of $2.10 a share, and net income of $30,711 million. Gross margin was 47.9 percent, including about one percentage point from tariff refunds, and the board declared a $0.27 dividend payable Nov. 16.

    www.apple.com www.apple.com

04

Products13

05

Key metrics

Employees

Approximately 166,000 full-time equivalent employees as of September 27, 2025

Est. annual revenue
$114.5 billion
Q3 FY2026 net sales
$109.4 billion
Q3 FY2026 iPhone net sales
$54.3 billion
Q4 FY2026 net sales
$114.5 billion
December-quarter revenue growth guidance
7% to 10% year over year
December-quarter gross margin guidance
45% to 46%

06

Operations & revenue

Operating status

Operating; December-quarter revenue guided up 7% to 10%

On the Nov. 2, 2026 call, Apple guided December-quarter total revenue growth of 7% to 10% and gross margin of 45% to 46%. The margin guide is separate from the September quarter's about-1-point tariff-refund benefit. Exhibit 99.1 does not state the guide. On Nov. 3, Apple said third-party Siri AI App Intents reach customers in a few months and that App Store submission opens in the spring, with no month named. The same note says expanded access will be available for a fee in the future and names no price. Siri AI remains unavailable in the EU, with no year-end change stated. Xinhua, citing Alibaba, names Qwen rather than a numbered model for Siri, Writing Tools, and Visual Intelligence, and does not quote an Apple beta note excluding Siri AI. Apple's Nov. 3 public-link page does not define harmful content, does not say whether earlier links are included, and gives no public-release date.

07

Delivery record

How often Apple Inc. did what it said, when it said.

2 of 2dated milestones done on time

  • 2 On time
  • 0 Done late
  • 0 Missed

One milestone counts once however often it moved. Scheduled events never count. Compare companies

  1. On time

    Begin iPhone Duo availability

    First target 23 Oct 2026 · Resolved 23 Oct 2026

    Apple's Oct. 23, 2026 newsroom post says iPhone Duo made its debut at Apple Store locations worldwide that day and that customers can shop for it at stores and on apple.com. The post does not state what share of orders deliver in 2027.

  2. On time

    Open iPhone Duo pre-orders

    First target 16 Oct 2026 · Resolved 16 Oct 2026

    U.S. shop page is titled Pre-order iPhone Duo, says available starting 10.23, and lists unlocked 256 GB models at $1,999. China lists 256 GB at RMB 15,999 and India lists 256 GB at INR 299,900, not a $1,999 price. October 23 availability stays open. No preorder unit count.

08

Timeline39

  1. 2026

    1. Puts Apple TV 4K on sale

      Apple TV 4K (4th generation) reached the 13 November 2026 store date Apple set on 13 October, at $299 in the United States. The newsroom says 29 other countries and regions and does not name them. Buy pages checked on 14 November list it in the United Kingdom, Germany, France, and Japan. Apple's security notes, published 13 November 2026, say tvOS 27.2.1 was released that day.

    2. Public-link page does not define harmful content

      Apple's support page published Nov. 3, 2026 says that in version 27.3 or later, items shared with Anyone with the Link are accessible to Apple and checked for harmful content. The page does not define harmful content, does not say whether links created before 27.3 are included, and does not give a date for the public release.

    3. Alibaba names Qwen, not a numbered model

      Xinhua, datelined Oct. 31, 2026, says Alibaba announced that its Qwen model will be available for testing in the iOS developer beta starting Nov. 4 and with the official iOS 27.3 release in December. Through Siri, Writing Tools, and Visual Intelligence, users in China can use Qwen for text and image understanding and content generation. The article does not name a numbered Qwen model and does not quote an Apple beta note excluding Siri AI.

    4. Guides December-quarter revenue up 7% to 10%

      On the Nov. 2, 2026 earnings call, CFO Kevan Parekh said December-quarter total company revenue is expected to grow 7% to 10% year over year, services revenue 8% to 9%, and gross margin 45% to 46%. He said the margin range includes primarily higher memory costs and some costs related to the ramp of Siri AI. He treated the about-1-point tariff-refund benefit as a September-quarter item, not as part of the December guide. Exhibit 99.1 to the Nov. 2 Form 8-K does not state this guidance.

    5. Opens Siri AI app intents to developers

      On Nov. 3, 2026 Apple said any developer can connect an app to Siri AI with App Intents in the iOS, iPadOS, macOS, and visionOS 27.3 betas, including multi-step skills. Apple said this is early access before customer shipping in a few months, with App Store submission in the spring. Siri AI is still unavailable in the EU on iOS, iPadOS, and watchOS.

    6. Will check public iCloud links in version 27.3

      Apple's support page published Nov. 3, 2026 says that in version 27.3 or later of iOS, iPadOS, macOS, and visionOS, items shared with Anyone with the Link are accessible to Apple and checked for harmful content. Those items are no longer end-to-end encrypted, even with Advanced Data Protection. The page does not define harmful content.

    7. Opens a China Apple Intelligence developer beta

      On Nov. 3, 2026 MacRumors and 9to5Mac reported that iOS 27.3 beta 1 lets developers in China turn on a first set of Apple Intelligence features. Both say Siri AI is not included. MacRumors says some Siri requests can be relayed to Qwen. Apple's Oct. 31 China newsroom still dates the public release to December with iOS 27.3.

    8. Reports fiscal Q4 net sales of $114.5 billion

      On Nov. 2, 2026 Apple reported results for the fiscal quarter ended Sept. 26, 2026. The newsroom says revenue was $114.5 billion, up 12 percent, and diluted EPS was $2.10, up 14 percent, including $0.05 from tariff refunds. The statement shows net sales of $114,477 million, net income of $30,711 million, and gross margin of 47.9 percent, including about 1 percentage point from tariff refunds. iPhone was $57,583 million and Services $31,573 million. Fiscal-year net sales were $478,834 million. The board declared a $0.27 dividend payable Nov. 16 to shareholders of record Nov. 12.

All Smartphones