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Apple Inc.

PublicFounded April 1, 1976🇺🇳🇮🇹🇪🇩🇅🇸🇹🇦🇹🇪🇸One Apple Park Way, Cupertino, CaliforniaCEO John Ternus, chief executive officer effective September 1, 2026; Tim Cook, executive chairman

Apple Inc. designs and sells iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro and services. It dates its founding to April 1, 1976, is incorporated in California, and lists common stock on Nasdaq as AAPL.

Latest update Oct 6, 2026

01

Overview

Principal executive offices are One Apple Park Way, Cupertino, California. John Ternus became chief executive officer on September 1, 2026, and Tim Cook is executive chairman. For the fiscal quarter ended June 27, 2026, Apple reported $109.4 billion of net sales, of which the statement shows $54,252 million from iPhone. On September 9, 2026 it unveiled iPhone Duo, its first foldable iPhone, with U.S. pre-orders from October 16 and availability from October 23 at a starting price of $1,999. iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 became available on September 18, 2026. On October 2 it said macOS Full Disk Access will require more explicit user action; it did not name a ship date.

apple.comUpdated Oct 6, 2026

Analysis · 1 min read · Sep 30, 2026The long view on Apple Inc.: strategy, technology and what to watch

02

What's next3

  1. Oct 16, 2026

    Open iPhone Duo pre-orders

  2. Oct 23, 2026

    Begin iPhone Duo availability

  3. Unannounced

    Introduce additional macOS Full Disk Access controls

03

Latest news1

  1. Apple will tighten macOS Full Disk Access for AI agents

    On Oct. 2, 2026 Apple said it will add controls so macOS Full Disk Access can be granted only after very explicit user action. The developer note said some apps use that permission to expose files, mail, messages and browsing history without users fully understanding the risk, and that AI agents make the risk grow. Apple did not name a ship date or a specific app.

    developer.apple.com arstechnica.com www.macrumors.com

04

Products6

05

Key metrics

Employees

Approximately 166,000 full-time equivalent employees as of September 27, 2025

Est. annual revenue
$109.4 billion
Q3 FY2026 net sales
$109.4 billion
Q3 FY2026 iPhone net sales
$54.3 billion

06

Operations & revenue

Operating status

Operating

Operating. iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 have been available since September 18, 2026. iPhone Duo, the first foldable iPhone, is listed for pre-order from October 16 and availability from October 23. Fiscal 2026 third-quarter results remain the latest reported figures ($109.4 billion net sales for the quarter ended June 27, 2026). Apple has not announced a Q4 FY2026 earnings date. On October 2, 2026 it said macOS Full Disk Access will require more explicit user action as AI agents become more capable; it did not name a ship date. John Ternus is CEO as of September 1, 2026.

07

Timeline4

  1. 2026

    1. John Ternus becomes chief executive officer

      John Ternus became chief executive officer, as previously announced in April 2026. Tim Cook became executive chairman. Apple's leadership page lists Ternus as CEO and Cook as executive chair of the board.

    2. iPhone 18 Pro, Watch Series 12 and AirPods 5 reach stores

      iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 became available in stores and online. John Ternus visited Apple Fifth Avenue on launch morning.

    3. Unveils iPhone Duo, its first foldable iPhone

      Apple introduced iPhone Duo, its first foldable iPhone, with a 7.6-inch inner display and 5.4-inch outer display, powered by A20 Pro. U.S. pre-orders begin October 16 and availability begins October 23 at a starting price of $1,999.

    4. Says it will tighten macOS Full Disk Access

      On Oct. 2 Apple told developers it will add controls so Full Disk Access on Macs can be granted only with very explicit user action, citing AI-agent risk to files, mail, messages and browsing history. No ship date was given.

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