OpenAI tests Sponsored Agents, plugs ChatGPT Ads into HubSpot and Shopify

OpenAI said on September 16 that it is testing Sponsored Agents, which let someone who clicks an ad in ChatGPT open a conversation with a business-sponsored agent and then visit that business's site. The agents are labeled and kept separate from ChatGPT's own answers and from the user's original chat. OpenAI also added AI creative tools to Ads Manager, ad creation from a few prompts in ChatGPT Work, and its first CRM and ecommerce integrations: HubSpot customers can now build ads and follow up on leads inside HubSpot, and US Shopify merchants can run ChatGPT ad campaigns through a new Shopify App Store app that goes international on September 23.