Tuesday, October 6, 2026
OpenAI tests visual ads beside ChatGPT image results
On Oct. 5, 2026 OpenAI said it will test a new visual ChatGPT ad format during image generation later this month in the United States with an initial advertiser group. Ads will be labeled and kept separate from generated images, and OpenAI said advertising does not change ChatGPT answers. The company also expanded conversion and attribution partners and is piloting brand-suitability reviews with DoubleVerify and Integral Ad Science.
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