Amazon Stores
Amazon Stores is the consumer retail business. Douglas J. Herrington has been CEO of Worldwide Amazon Stores since July 2022. The 10-K says Amazon competes on selection, price, and convenience. In Q2 2026 the North America segment, which is wider than online stores, had sales of $116.2 billion, up 16%. International segment sales were $42.2 billion and are a geography, not a second stores brand.