Waymo on June 11 launched Waymo Premier, its first-ever loyalty subscription, charging $29.99 a month for priority vehicle matching, 10% back in Waymo Cash ride credits, up to five free cancellations a month, and early access to new markets. The invite-only plan rolled out to tens of thousands of the company's most frequent riders in San Francisco, Los Angeles, and Phoenix, and marks Waymo's first move to build recurring revenue as Alphabet's Other Bets segment posted a $2.1 billion Q1 2026 operating loss. Waymo estimates riders taking roughly four trips a week would recoup the monthly fee through cashback alone.
/ Sources
/ About this story
Compiled by Venture Atlas from the sources above, using automated AI-assisted research. This is a summary of reporting published elsewhere, not original reporting - follow the source links for the full account. See our editorial standards.
Something wrong here? Email apostructura@gmail.com and we will fix it.
/ Related
- Waymo starts Harry Reid airport rides for current Las Vegas ridersThursday, October 22, 2026
- Waymo starts Madrid testing and is not yet selling ridesWednesday, October 21, 2026
- Waymo starts limited rides at Nashville airportSunday, October 18, 2026
- Waymo starts Toronto mapping and aims for riders in 2028Friday, October 16, 2026