DeepSeek to raise AI service prices, ending price war

DeepSeek told users on August 6 that it will implement a significant price increase across its AI services, reversing the ultra-low pricing strategy that has powered its rapid growth, though it did not specify exact new figures. The Hangzhou lab's cheap V4-Flash model reportedly processed 8 trillion tokens in a single day on August 1, straining available compute and pushing the company to reconsider the pricing that touched off China's AI price war.