Saturday, September 5, 2026
Lucid taps Emil Frey to enter the French market
Lucid announced September 3, 2026 an operational partnership with Emil Frey France to support its entry into France, keeping import, brand and customer experience in-house while Emil Frey supplies local operational services. The Lucid Air sedan and Gravity SUV will make their French public debut at the Paris Motor Show from October 12-18, 2026. Lucid Europe president Lawrence Hamilton called France a key pillar of the company's European expansion.
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