NIO formally launched its ES9 flagship executive SUV on May 27, tapping basketball icon Yao Ming as the model's Chief Experience Officer; deliveries began the next day. Priced from RMB 498,000 (about $69,000) or RMB 390,000 (~$54,000) under Battery-as-a-Service, the 5.36-meter ES9 is built on NIO's new 900V architecture with 5C ultra-fast charging plus 3-minute battery swap, and the launch sent NIO's U.S.-listed shares up roughly 10% on its first flagship release in more than two years.
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